Strategic Sales Representation for Sustainable Industrial Innovation in Central America

We help worldwide product manufacturers grow in Central America and Caribbean. Backed by 30+ years of B2B industrial machinery sales

What do we offer?

End-to-End Sales Representation

We become your regional sales office. From qualification to tender to after‑sales, we manage the selling process and keep your brand well‑covered.

Buyer Access & Local Support

Introduction of key accounts with vetted buyers & integrators. Includes domestic tender support, import/distribution guidance, and after‑sales coordination.

Market & Territory Development

Territory development plan and quarterly pipeline reviews to drive strategic growth across the region.

Sustainability Focused

Bringing a sustainability dimension to every project: energy efficiency, reducing water usage, and waste minimization.

Sector Expertise & Know‑How

  • Food and Beverage

  • Medical Devices

  • Agro-Industry

  • Water and Wastewater Management

About us

Grupo Sita it’s a legacy in motion. With over 30 years as specialists in the industrial machinery and packaging sector, our story began when a passionate salesman had built his career by representing multinational global leaders such as Bosch and Syntegon among many others in Central America. Known for effective communication, technical expertise, and self-driven nature, he has become a trusted figure in the region’s industrial landscape.

Now, as a next generation steps in, we're combining decades of hands-on B2B sales experience with a fresh perspective and digital vision. Grupo Sita is a family-founded company with a clear mission: to serve as a trusted sales representative and distribution partner for innovative, sustainability-oriented industrial technologies across Central America.

We believe in long-term relationships, local knowledge, and products with a purpose.

  • Nelson Morera

    MANAGING DIRECTOR

    Rather than selling and closing deals, it’s retaining clients in the long run. It’s a journey, trust takes time to develop.

Let’s Get in Touch

Whether you're looking to expand into Central America or seeking a reliable sales and distribution partner, we’d love to hear from you. Let’s talk about how we can grow together.